The Assessments of Social Networking Advertisements; as Perceived by Brand

The assessments of social networking advertisements; as perceived by brand communities consumers. Access to the published version may require subscription. ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on social networking (SNSs), the theoretical foundations underlying consumers' assessment of advertisements on SNSs' brand communities was not yet explored. The present study consequently aimed to explore how SNSs' brand communities' consumers assess social networks' ad analysis was used to identify the best fit model, and the most effective predictors on the assessment of SNAs. From the collected data, four dimensions had positive significant effects on the consumers' assessment (informati fifth dimension (irritation value) had a significant negative effect. The results of this study had some contradictions with some results on previous studies, and confirmed researchers used the descriptive analysis to gain deeper understanding of how the brand communities' consumers (BCCs) on SNSs assess SNAs, and to identify the main characteristics of the BCCs on SNSs. unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.